The Arsonist
Wine Brand - Art Direction
Design of case box packaging
and point of sale materials
The Arsonist transformed from a dark name and an eerie painting to a beautiful pen & ink illustration by artist Elvis Swift of the Greek God Prometheus bringing fire to humankind.
The winery owner was interested in Elvis Swift's art style. After researching Swift's work and with the idea of Prometheus as a subject for The Arsonist, I collaborated with inspirational art and direction to inspire and direct the artist.
CREDITS:
Script Typography and pen and ink artwork: Elvis Swift
Flame and "Arsonist" typography: Dia Calhoun
Art Direction on artwork and Prometheus Concept: Aileen Niizawa Morris
Label Art Direction: Carole Goulding
Photography of label: Virginia Sandfer
With this wine brand, other packaging including case boxes, tray packs
(show here), case sleeves and point of sale materials were needed to support it. Brochures, shelf talkers, sell sheets, bottle neckers were also included that
I enjoyed designing.